Published Authors
Effects Of Personal Selling, Advertising And Sales Promotion On Sales Force Performance In The Nigerian Money Deposit Banks
This study examined Effects of Personal Selling, Advertising and Sales Promotions on Sales Force Performance in Nigerian Money Deposit Banks. The objectives sought include; to determine the effect of personal selling on sales force performance; to determine whether advertising and sales promotion mediate the influence of personal selling efforts on sales force performance; to compare the individual effects of advertising
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